“Madam, Speaker” was the only worthwhile set of words spoken during the 2007 State of the Union address given by United States President George W. Bush. All else may have seemed bold and convincing until we ask the question “Why?”. The pathetic appeals of W. Bush were unsuccessfully disguised as strategies for moving ahead. If one listens closely, he/she will be able to pinpoint the demographic groups (African-Americans, immigrants, women, families of soldiers, “evangelicals,” etc.) whose support the Republican speech writers and advisors wish to win back after two presidential terms of poor decision-making. The speech’s minimal content was drastically overshadowed by political rhetoric.